TakeOver Artist Management is an artist management initiative run by Durham College's Music Business Management program. The management initiative is organized in such a way that it is capable of working with artists from different musical backgrounds and at different stages in their careers. Whether it is marketing and promoting artists, generating opportunities and booking shows, obtaining and selling merchandise, and providing advice on all aspects of an artist’s professional life, TakeOver provides an excellent opportunity for artists to set the groundwork for reaching their goals.